Mission Statement

To unapologetically celebrate and elevate Mexican heritage as second-generation Mexican-Americans (Chicanas & Chicanos) by creating products, experiences, and spaces that enrich daily life, honor ancestral legacy, and ignite pride in our cultural identity. We are crafting a living tribute to those who came before us—channeling our stories, struggles, and triumphs into a vibrant future where memory and movement coexist, and where every detail reflects the beauty of being both American and deeply rooted in Mexican tradition.