About Our Designs

A TODA MADRE O UN DESMADRE - This term describes a level of commitment when focused on a certain outcome.  Translates to “All or Nothing”.  It takes money to live your best life.  This is our version of GET RICH OR DIE TRYING.

BROWN PRIDE -  A tribute to the culture, traditions, and heritage that continues to shape our Mexican American identity as Chicanas & Chicanos.

CALIFORNIA MEXICAN - California is home to the largest Mexican American population in the U.S., with up to 12.66 million of the State’s residents having Mexican heritage.  As a minority-majority, Mexican Americans represent the future leadership & economic influence of the fifth-largest economy in the world.

MEN DO MAN SHIT - Hard times create strong men, strong men create good times.  Good times create weak men, weak men create hard times. 

Our ancestors survived their trials. Traditional men earn respect, put family first, and work hard to bring honor to their bloodline.  This is for the ones who carry the weight, who build, protect, and never fold.

MEXICAN AMERICAN - Dedicated to everyone with Mexican heritage born in the U.S. and proud of it.  

- FIRST GENERATION MEXICAN AMERICANS bravely crossed borders, bringing with them rich culture, deep traditions, and unwavering family values.  Their resilience and sacrifice laid the foundation to elevate their family name in a new land.

Today, they stand as symbols of hope and grit, proving that with hard work and determination, anything is possible.  Their journey continues to inspire future generations to rise, dream, and transform.

- SECOND GENERATION MEXICAN AMERICANS are born in the U.S. to immigrant parents; this generation stands at the intersection of two worlds, balancing deep Mexican heritage with a distinctly American upbringing.

Thanks to their parents’ sacrifices, they’re bilingual, bicultural, and equipped with the opportunity to elevate their family’s place in society, all while remaining firmly rooted in tradition and proudly embracing the Chicano identity.

- THIRD GENERATION are the grandchildren of immigrants. This generation is often more Americanized, speaking English as their first language and growing up immersed in U.S. culture. 

Yet their connection to Mexican heritage remains strong, carried through traditions, values, and pride passed down from their Viejitos and Viejitas. 

- FOURTH GENERATION; By this stage, the family is deeply woven into the fabric of American society. While some Mexican traditions may have softened with time, the legacy of strong family values remains a guiding force.

This generation reflects full integration — yet carries ancestral pride beneath the surface.  As the minority-majority, Mexican Americans are not just participants in the American story — we are now part of its foundation. 

MEXICAN POWER is about elevating Mexican heritage with pride, strength, and unapologetic presence.

From ancient roots to modern brilliance, it honors the resilience, creativity, and soul of a people who’ve shaped history and continue to shape the future.  Viva La Raza!

PATRON & PATRONA; making moves, cutting deals, and sacrificing sleep to pay the cost to be the boss.  This is for the men and women who grind with purpose—building businesses, raising families, and rewriting the narrative.

Dedicated to the entrepreneurs, the hustlers, and visionaries that won't quit. A toda madre o un desmadre. Either way, they own it.